Ron DeSantis may have spotted an opportunity to bypass traditional campaign launches with Twitter. The Florida Governor's social media prowess has become a cornerstone of his political strategy, allowing him to reach wider audiences and generate buzz in lieu of the typical news conference or rally.

DeSantis' Twitter account boasts nearly two million followers, making him one of the most followed governors in the country. He is known for his snappy comebacks and cutting remarks, often using his account to criticize Democrats and the media.

But DeSantis' social media popularity extends beyond just the typical conservative base. He gained national attention last year when a viral clip showed him calmly and confidently dispelling false claims about COVID-19 treatments at a press conference.

DeSantis' social media savvy has also been credited with laying the groundwork for his successful 2018 gubernatorial campaign. His team made strategic use of Facebook ads and other online tools to reach voters who may not have been traditional Republican supporters.

Despite his unorthodox approach to campaigning, DeSantis remains a powerful force in Florida politics. He has won widespread support for his handling of the COVID-19 pandemic, and his approval ratings have consistently remained in the high 50s to low 60s.

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