ONE Championship is taking the American combat sports market by storm. The Singapore-based promotion is set to hold an event in Denver, Colorado, as it seeks to make a name for itself in the United States.
ONE Championship has already established itself in Asia, where it has become the largest mixed martial arts organization in the region. The promotion has held events in cities like Bangkok, Manila, Jakarta, and Shanghai, and has a growing fan base in the region. Now, ONE Championship is turning its attention to the US market.
The Denver event, which will take place at the Pepsi Center on April 7, 2018, will feature some of the biggest names in MMA, including former UFC champions Demetrious Johnson and Eddie Alvarez. The card will also feature a number of rising stars, including former kickboxing world champion Giorgio Petrosyan and women's strawweight contender Michelle Nicolini.
ONE Championship's entry into the US market is part of the organization's long-term plan to become a global leader in combat sports. The promotion has already made a number of strategic moves, such as signing high-profile fighters like Johnson and Alvarez, and partnering with major broadcasters like Turner Sports in the US and DAZN in Europe.
In addition, ONE Championship is known for its unique brand of MMA, which emphasizes honor, respect, and martial arts values. The promotion's bouts are scored differently than those in other organizations, with more emphasis placed on overall performance rather than round-by-round scoring. The promotion also features a number of striking-only bouts, which showcase the world-class skills of its fighters.
With these moves and innovations, ONE Championship is positioning itself as a true contender in the US combat sports market. As more fans across the country discover the excitement and values of ONE Championship, it's likely that the promotion will continue to grow and thrive in the years to come.
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