Title: HP is Ditching Its Bait-and-Switch Printer DRM — But Only for LaserJets
Hewlett-Packard (HP) has announced a significant shift in its printer policies with regards to Digital Rights Management (DRM). The company has decided to do away with the controversial practice of bait-and-switch tactics but surprisingly, this change applies only to its line of LaserJet printers. This decision by HP marks a departure from its previous strategies, signaling a more consumer-friendly approach towards printer DRM.
The move comes following years of criticism and backlash from consumers who felt duped by HP’s DRM practices. The bait-and-switch tactic involved selling printers at lower prices but locking customers into purchasing expensive ink cartridges by implementing DRM that restricted the use of third-party or refilled ink. By restricting the use of alternative ink options, HP effectively forced consumers to purchase its own branded cartridges at inflated prices.
In a statement addressing the change, HP acknowledged the feedback from its users and stated that the decision to end the bait-and-switch DRM was based on prioritizing customer satisfaction and providing more flexibility to its consumers. The company emphasized that the decision applied specifically to the LaserJet printers, perhaps indicating a willingness to test the waters with a more consumer-friendly approach on a limited scale before potentially rolling out similar changes across its entire product range.
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