Title: Epic says its EU iOS app store is approved but that Apple wants a change - The Verge

In the latest development regarding the relationship between Epic Games and Apple, it has been reported that Apple has given the green light to the Epic Games Store on the EU iOS platform. However, this approval comes with a stipulation - Apple is requesting Epic to make changes to the design of certain buttons and labels within the store, citing their similarity to Apple's own designs. The request for redesign raises questions about the ongoing tensions between the two tech giants, as they navigate the competitive landscape of the app store market.

According to sources familiar with the matter, Apple has identified specific elements within the Epic Games Store that it believes infringe upon its design guidelines. These elements are said to be too closely aligned with Apple's own branding, leading Apple to request that Epic make alterations to ensure a clear distinction between the two platforms. The issue highlights the nuances of design and intellectual property within the tech industry, where even seemingly minor details can spark disputes between companies vying for market share and user attention.

As Epic Games prepares to roll out its store on the EU iOS platform, the company now faces the task of redesigning certain aspects to comply with Apple's requirements. While the details of the requested changes have not been publicly disclosed, industry observers speculate that this development could set a precedent for future app store interactions between Epic Games and Apple. With both companies holding significant stakes in the mobile gaming market, the outcome of this situation could have broader implications for the industry as a whole, underscoring the complexities of competition and cooperation within the evolving ecosystem of app distribution.

Learn more about this article from the source at https://www.theverge.com/2024/7/6/24193182/apple-approved-epic-games-store-notarized-eu-dma-fortnite

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