Epic Games submitted Fortnite to the App Store for review on Friday. Now what? The version under review offers both Apple's in-app purchases (IAP) and Epic's direct payment option. The fate of the popular game now rests in the hands of the App Store review team.



Apple IAP and Epic Checkout Integration


Apple's in-app purchase system has been a topic of contention for Epic Games, with the company introducing a direct payment option in August 2020 in an attempt to circumvent Apple's commission fees.


Now, with Fortnite's latest version including both the Apple IAP and Epic's direct checkout, it remains to be seen how Apple will respond to this move by Epic.



Historical Background


The clash between Apple and Epic Games dates back to August 2020, when Epic introduced a direct payment option in Fortnite, violating Apple's App Store guidelines.


Apple subsequently removed Fortnite from the App Store, leading to a legal battle between the two companies that is ongoing.



Apple's App Store Policies


Apple's App Store policies require developers to use the company's in-app purchase system for digital goods and services, with Apple taking a 30% commission on transactions.


Epic Games has been a vocal critic of these policies, arguing that they stifle competition and innovation in the app ecosystem.



Legal Implications


The inclusion of both the Apple IAP and Epic's direct payment option in the latest version of Fortnite could have significant legal implications for both companies.


Apple may view this move as a direct challenge to its App Store policies and take further action against Epic Games.



User Experience and Convenience


For users, having the option to choose between Apple's in-app purchase system and Epic's direct payment option could provide greater flexibility and convenience.


Players may appreciate the ability to support their favorite developers directly while also adhering to Apple's guidelines.



Competition and Market Dynamics


The inclusion of Epic's direct payment option in Fortnite's latest version could potentially disrupt the established app store market dynamics.


Other developers may observe the outcome of this move by Epic and consider similar measures to challenge Apple's dominance in the app store ecosystem.



Implications for App Store Review Process


The submission of Fortnite with both Apple's in-app purchases and Epic's direct payment option will likely prompt a thorough review by the App Store team.


Apple will need to carefully consider its response to this situation, taking into account both its own policies and the potential repercussions of its decisions.



Future Developments and Industry Response


The outcome of Apple's review of Fortnite's latest version could have far-reaching implications for the app store industry as a whole.


Developers and industry stakeholders will be closely watching how Apple handles this situation and what it could mean for the future of app distribution and monetization.



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