Title: Disney Plus and Hulu Won't Let You Sign Up Through Apple Anymore - The Verge
In a recent move that has reverberated across the streaming landscape, Disney has announced that new and returning subscribers to Disney Plus and Hulu will no longer be able to sign up for these popular services through Apple's payments system. This decision marks a significant shift in strategy for Disney, as the company looks to forge more direct relationships with its customers and reduce reliance on third-party platforms.
The decision to cut ties with Apple's payment system means that users will now have to sign up for Disney Plus and Hulu directly through the respective websites or apps, rather than through Apple's in-app purchase mechanism. This move is expected to have a significant impact on both companies, as Disney and Apple have enjoyed a mutually beneficial relationship in the past. However, Disney's decision to pursue a more direct approach reflects broader trends in the streaming industry, where companies are increasingly looking to tighten their control over customer data and revenue streams.
As streaming services continue to proliferate and competition intensifies, companies like Disney are exploring new ways to differentiate themselves and drive growth. By ending its partnership with Apple for subscription sign-ups, Disney is signaling a willingness to take more control over its distribution channels and customer relationships. While this move may create short-term challenges for both Disney and Apple, it could ultimately give Disney more flexibility and autonomy as it navigates the increasingly crowded and competitive streaming landscape. The implications of this decision are likely to be closely watched by industry observers and consumers alike, as the streaming wars show no signs of abating.
Learn more about this article from the source at https://www.theverge.com/2024/10/21/24276226/disney-plus-hulu-sign-up-apple-app-store-anymore
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